Christmas shopping
You've bought them socks before
Anglers are hard to buy for. They already own the rod, and you don't know which reel they'd want.
- You don't know the difference between a jig and a spinnerbait
- They already have every tool you've thought of
- A gift card feels like you didn't try
- You want something they'll use, not put in a drawer
- You'd like it to last longer than Christmas morning
This one has 24 doors to open.

How it works
From under the tree to the water

01
Put it under the tree
It arrives ready to give. Wrap it, or leave the box as it is.

02
Open the doors on Christmas Day
Behind every door is a different lure. All 24 at once, or one a day after. Their call.

03
Take them fishing
24 new lures, ready for the first trip of the new year.
Contains sharp hooks. Open carefully, and keep out of reach of small children.
Why this gift
A gift card is over in one trip to the store
This is 24 doors to open on Christmas Day, not one envelope. Each one is a small surprise, and each one ends up in the tackle box.
You don't need to know anything about fishing to choose it. They'll know what to do with every lure.

Other gift ideas
What people usually give an angler
And how this compares.
If you know exactly which reel they want, buy the reel. If you don't, this is the safer gift.
Reviews
What people say after opening it
“I always struggle to find Christmas gifts for my husband because he usually buys whatever fishing gear he wants himself. When I came across this advent calendar, I thought it was such a fun idea! Instead of giving him one present, he gets to discover something new every day. It feels much more personal than another gift card.”
“My dad spends almost every weekend fishing, so I knew this would be right up his alley. He loved the idea of getting a new lure to try and was genuinely excited when he saw the box. It's a really creative gift for someone who already seems to have everything.”
“My son has gotten really interested in fishing over the past year, and I wanted to find something special for Christmas. This was perfect because he can open a new surprise every day. I love that it connects with something he enjoys instead of being another toy he'll forget about after a week.”
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Questions
Questions before you order
When should I order?
Now. It's available for before-Christmas delivery, so ordering now means it's ready to wrap before Christmas Day.
What kind of lures are inside?
24 different lures in a mix of colours and styles.
I don't fish. Will they like it?
You don't need to know anything about fishing. Every lure is ready to use.
Is it safe for kids?
The lures have hooks. Fine for kids who fish with an adult, but keep the box away from young children.
Can I buy more than one?
Yes. Choose the quantity before adding to cart.
Order now. Under the tree for Christmas.
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